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About Us

We are an open book.

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Get to know us

Here at Back Pocket Media, we've honed best practices from creative agencies, in-house departments, and industry experience into consistent quality for our clients regardless of their size or current challenge. We've also established a network of reliable experts who share our passion for perfection—rounding out our internal expertise—letting us expand as required. All of our clients come through word-of-mouth which reinforces that we are doing a great job. For over 7 years, our agency has been creating interactive and traditional design, developing in a multitude of environments, crafting technology-based communications strategies, and tailoring solutions to our client's communication needs.

7+

Years of Loving What We Do

18

Years of Digital Expertise

100s

Of Creations
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Jessica Ferko
Founder

User Experience: Photoshop, Flash, Premiere, InDesign, Illustrator, QTVR

Front-end Development: Responsive and Progressive enhancement websites, HTML5, CSS3, Bootstrap, Foundation, JavaScript and JavaScript libraries, 508-compliance

Back-end Development: PHP, ASP, WordPress, ModX Evo and Revo, ExpressionEngine, SiteCore, Joomla, Drupal, XML, GEOJSON, KML, mySQL

Mobile Media: Mobile-friendly websites, Digital Magazines for Tablets (Adobe DPS), iOS Development

Inbound Marketing: SEO, SEM, Social Networking

Measurement: Google Analytics, Web Trends Enterprise, Omniture SiteCatalyst, HootSuite

Project Management: MS Project Enterprise, Visio, Merlin

Jessica Ferko is a digital media consultant specializing in responsive websites, mobile media, social networking, search engine optimization and web metrics analysis.

As founder of Back Pocket Media, she augments her client's in-house teams with needed specialties as well as full lifecycle projects.

She has over 18 years' experience in award-winning, comprehensive campaigns utilizing online and offline media. With hands-on experience ranging from information architecture to design to development, she has the expertise to create strategies and implement tactics that use the best combination of media to achieve her clients' business objectives.

As Director for Creative Services at Qorvis Communications, Ms. Ferko managed large-scale interactive, widget, social networking, and print projects for clients like Sun Microsystems, Roslyn Business Improvement District, The Case Foundation, Congressional Sportsmen's Foundation, Marlo Furniture and Mestel Legal Placement.

Ms. Ferko was also Director of Technology + Design at Spectrum Science Communications, a health and science-focused communications firm working with non-profits, advocacy groups and large global enterprises. Accounts included P&G Beauty Science, Pfizer, American Society for Microbiology, and Lung Cancer Alliance, Biogen-Idec. She was instrumental in integrating ebusiness approaches into Spectrum's daily public relations approaches and educated her client's audience through activities such as speaking at Multiple Sclerosis Advocate Day promoting the caregiver support benefits of blogging.

As Senior Director of eBusiness Strategies for the Mortgage Bankers Association (MBA), she lead the department responsible for online brand penetration, marketing tactics, user experience, web metrics, and design of websites and online promotions. During her two-year position, she collaborated on over 75 web projects with marketing, public relations, events, advocacy, and information technology departments.

Prior to MBA, Ms. Ferko was the owner of Centrifuge Productions, a full-service multimedia studio providing design, development, video, and standards-compliance consulting services for a variety of vertical markets. Clients included Charles E. Smith, Alion Science & Technology, ProAd Group, and the U.S. Census Bureau.

Ms. Ferko's degree is in Communication Design and she stays current in the industry by participating in professional networks like the Web Managers Roundtable. She is a certified Microsoft Project specialist.

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Find out why people love Back Pocket Media

  • We've brought Jessica on as a consultant to many of the larger contracts we've been awarded at Belmont. She provides insight into the world of web and social media that we've never seen before and our clients value her as an asset to our team. Jessica's committment to her clients and business relationships shows through in her quest to constantly provide the highest levels of thought and delivery to every project she's involved in. Jessica is very much a part of our team, and we hope that she will be for years to come.

    Laura Michael
    Lead Associate at Booz Allen Hamilton
  • Jessica's work with my firm greatly improved everything about my business. All of the key elements put in place have enhanced my visibility and increased the bottom line. Jess is always personable, and I hold her in very high regard!

    Nancy Alexander
    Owner at Terrene Jewelry
  • Jess is not only a star designer and interactive technology talent, she's a great logistics manager and leader. Jess joined one of my projects during a major Web assignment and took charge immediately, turning around what was becoming a grueling assignment and presenting fantastic results, even within our dwindling budget. Jess knows how to organize her teams and her projects to maximize efficiency and is recognized as a tremendous asset to her teams.

    Kellie Hotz
    Director, Global Portfolio Communications at Baxalta Inc.
  • Jessica is an excellent manager of all things "web". She did a fantastic job of identifying problems and challenges and breaking them down into a logical process to be fixed. She was a refreshing change from our normal put out the fire chaos which was standard operating procedure at this organization [MBA]. She is an excellent senior manager and has great talent in all web-based projects.

    Dan Thoms
    Former Vice President of Education and Business Development at Mortgage Bankers Association

Our Communication Philosophy

Your audience destination—whether website, blog, wiki, podcast series, or social network profile—is your virtual conversation with your audience. Ensuring a positive and consistent brand experience relies on a user-centric and user-participatory experience, clear communication and transparent technology. Analyzing visitor behavior and integrating enhancements into a regular product lifecycle ensures that your destination remains viable in the ever-changing online landscape.

With the amount of media bombarding people daily, traditional public relations and advertising must be enhanced with niche outreach and user-customized tactics. Promoting your destination properly can push your messages through he clutter to targeted audiences. More cost-effective and traceable than traditional advertising, PPC campaigns, mobile marketing, micro-media, social promotion, enewsletters, emails, and ties to offline or broadcast promotions leverage the variety of vehicles that can get you in front of potential conversions. The publicly adopted and emerging forms of the social web enable public relations experts to truly relate with the public.

Exposure addresses many aspects of how accessible your destination is to actively searching audiences. These are the most valuable members of your audience, but this aspect continues to be undervalued. In addition to search engine optimization to ensure you are appearing where people are searching, universal accessibility, search engine saturation and accuracy, online networking, inbound marketing, content sharing, and conversation participation all showcase your client’s value proposition and subject matter expertise creating a stronger following of the right audience members.

Get In Touch

We are always happy to hop on the phone with you for a free consultation. The options are so endless, and every client is so unique, that we like to help you explore the best ways we can help you.


Geolocated in Wexford, PA & Newport News, VA.
Creatively connected nationwide.


E: info@backpocketmedia.com
P: +1 (301) 204 9494